Man, you’ve done it again! The whole VALUE concept is something I am interested in & you’ve shown me how to apply this to my upcoming new eBay venture. Of course, I want more & more from you so I can reach my dreams!

Hey Duane, I definitely want to learn more! Thanks!

Duane these are very informative videos, keep up the great work

GOD Bless…TLN

Good video I had to watch twice and still and unsure about some aspects but I am ready to watch it for the third time.

Great stuff Duane! I got it! And all this time I thought that the only reason folks went to eBay was to find the cheapest price. I was wrong! There are buyers who shop eBay for the best deal – which is usually not the cheapest price. The best deal includes their confidence in the seller to keep his promises, deliver a quality product, protect them if something goes wrong, be someone they can rely on, and have a buying experience that leaves them feeling good. When I go out to buy a burger I don’t shop for the cheapest price. I shop for the best eating experience. If it doesn’t taste good or if the waitress is surely I’m outta there! Now, how about that FREE/SALE post? I can’t hold my breath much longer.

Duane, Enjoyed the videos. Those are ideas that can be applied to any business, which I have several. I am new at this and am just getting started. Have you done a video about the words used on the auction page for selling your item. Everyone that I have listened to has been vague on the key words needed. What I would like to see is several wrong keywords and the best ones to build an outstanding page. Thanks Jim

Absoloutley brilliant! Always plenty of meat to chew on but when I’ve digested this I’m gonna be hungry for more. Please continue with this series.

Thanks for taking the time to make these videos.

Stay blessed,

Simon

You put into words, what was difficult for me to explain to those who thought ebay was all about “cheapest price”.

I learned alot about creating value when I was in network marketing, so what I did when I started ebay (and still use ebay) was this:

1. when I started, I TOLD people I was new to selling & despite the mythe that you HAVE to be a powerseller to command more money for the experinece, I was making atleast %50 to %80 more than the average sell price for ANY particular item.

2. Provide EXCEPTIONAL customer service

3. Answer any and ALL questions in detail, not the standerd one sentence answer.

4. When I started, I learned to offer 30 day money back gaurnatees right off the back.

5. I offer to pay for the shipping BACK to me if item is not as I describe in my auctions. I don’t make my buyers pay!

6. I’ve branded myself as, JoeDaEbayKing – which positions me as an expert in doing business on ebay (no one gave me this title, I decided to become the expert).

7. I promise super fast shipping and that I ship next day ALWAYS (and I actually do).

8. I send my buyers with their purchase thank you notes and telling them how awesome they are for being a great ebayer.

9. I state in my auctions that I ALWAYS leave feedback first (regardless if they leave any back – making their feedback page standout with a nice custom made feedback reply)

10. Did I mention I brand myself and all the pictures I take with my ebay name on it?

It’s a little extra work to give them what Duane calls an “experinece”, and after watching this video, apparently I was already doing it right.

I tell alot of people who ask me how I’m able to make money selling on ebay when they keep raising there fees, and my response is always the same…”I make to much money to care” & “I’m not afraid of paying $15-$20 for a $100-$200 profit”.

And how do I make that kind of money?

By giving people the ultimate buying experinece. I don’t pidgeonhole myself in to a commodity ebay seller. I’m a professional, and I’m not afraid to let buyers know and show it.

The research is important for me to get a ball park figure of what I can charge for the “item” being purchased, but I always charge more for the “Experience” of doing business with me.

Great videos man!

Thanks for the great information. It makes a lot of what I’ve experienced clearer and gives me direction to do a better job in my sales. Keep ‘em coming!

Just wanted to say I read over your manual and wow!

Now that I sit back and think back to all the times when I was thinking, what can I do different to make ebay work for me. I was doing 5 of the 7 sins. Honestly I’ve changed the way I’m thinking and my sales have increased at a nice rate.

Thanks for everything. I’m glad to see someone took their time to actually give perfect information that wasn’t BS. Lets give it up for Duane

Thanks Brother, Mike

Duane, your videos are priceless! So full of such great and helpful information. Thanks for sharing! I’ve learned so much! Looking forward to more!

Karen

Way to go Duane! I enjoyed the Video’s and I want to let everyone else know that I have first hand experienced Duanes customer service and professionalism which really adds to the value of the information contained in them. Thanks Again

Hey Duane

Little late watching your videos but There great and thank you for taking the time to explain this all to us.
Thanks again
Jeff

Hi Duane,
I understand everything you say in the video and I absolutley agree with the value concept. Now I need to know when you sell items on ebay and you sell at say 100% more than your nearest competitor do you list your items as buy now for this price or public auction and the market drives your price because of your overall offer.

regards

Terrific information again, I have a lot to change about my eBay business. (Runs, not walks, to the next video)

Hello there, that really hit home for me because i’m new to eBay and i seem to have been letting the competition dictate some of my prices, but i’m needing more information on this. VERY HELPFUL

This is all true, I know. You have done a great job with these videos. The one thing that went through my mind is that so many people set the search preferences (I do this myself) to display price plus shipping, low to high. I have found that if my price is higher than the competitors, my eBay hit count will be too low and I don’t have enough lookers because they just do not make it that far down the list. Of course, that can be countered over time with loyal customers. Many thanks for your help!

Hi Barry!

Thank you for the compliments. I really appreciate them …

There are many ways to dominate the traffic on eBay in your market (price is the least of all). And I’ll be covering them soon once I get done with other projects. But for now – the first thing you must establish is “who do you want your ideal customer to be”.

And the reason why is simply because if you never establish this first – then what happens is that sooner or later you wind up playing the “undercut price game”. And when this happens you’ll wind up making a living but not creating a life of abundance.

BTW: All of our eBay businesses are priced the highest respectively in their markets….. We charge more, sell more and make more money than our competition who sells the same product…… And each of our businesses create 6-figures annually….. And we dominate the traffic…….

Now I didn’t share any of that to be boastful. I shared it because “price” is NOT the determining factor. “Value” is…….

Have a super great week!

Blessings – Duane Hope

Hi Duane,

Just finished the “Secret Six-figure Foundation”, and I’m addicted to your training – that is, I can’t wait to continue.

Thanks so much – gjc

Took your advice and stopped undercutting the competition, almost doubling my prices. As a result, I’m making more money in half the time. Thanks to you.

Hi Kim,

Congratulations on delivering “real value” to the marketplace without playing the undercut price game!

That’s awesome on your success

Keep it up!

And thank you for taking the time to share your success with me.

Hearing success stories like yours makes all the time that it took to put the 7 DEADLIEST eBAY SINS manual together all worth while!

Blessings.
Duane Hope

Duane,
Keep the training coming – I love the information. This is great information. When posting ads I just recently added personal comments to the auction description along with the information about the product.

What I am hoping to see is a sample ad that shows how you encompass
all of the information that is needed in the description.

All of the information you are giving I am putting to use and I hope soon to let you know of my business turning around. I seem to get watchers but no commitment on my sales- I hope you can help me.

sounds very good and informative please continue with videos and tips to help with EBAY and other ventures

Hey Michael,

Thanks for stopping by and posting. I really appreciate the comment

I’ll do my best to keep bringing you great training about making money on eBay!

Best Wishes,
Duane Hope

Hi Duane,

I applied some of your recommendations from your 7 Deadliest eBay Sins book to my listings and within days noticed higher sales, but I have A LOT more to learn and apply.

I had emailed you about the eBay auction sniping software I sell and you told me my price was too cheap and you guessed that I’m trying to keep my prices inline with competitors. Well it’s partly true, but I intentionally made a much more limited basic version of the software to sell at a price that’s inline with the competitors, but also have a better version which I sell for about twice the price but it’s still not much more since we’re talking under $20.

What would you recommend I do with my “basic” and “standard” versions? I was thinking of increasing the price of the basic version just slightly, but increase the standard version from around $15 to $30-50 to see how that goes for a few weeks. Of course as I improve my listings even more I’ll be able to charge even more later.

These videos really made me realize my price is way too low and my customers are getting much more than they are paying for as well as the fact that I am attracting unwanted customers, I always wished there was a way to filter out these bad customers, what you teach seems like it will do that AND increase my sales!

It’s interesting to note that my sales were the highest when my price was the highest, and were the lowest when my price was lowest.

Thank you very much for all the videos and information you share, it is really helping me slowly get my business to where I know it can be.

Thanks for the reply Duane.

I tried a small experiment on my website with horrible results. I applied some of the things you recommend in the 7 deadliest eBay sins to my website and doubled the price.

That very day the sales of the Standard edition from my website stopped completely and my sales graph from my site has been in literal free fall since that day, so today I halved my prices back to what they were, but kept the other changes.

Why did doubling my price ground my sales to a complete halt for several days? I haven’t yet tried a higher price on eBay, but now I’m worried doubling my price there will also cause sales to grind to a complete halt.

So what did I do wrong for my higher price and better offer to cause my sales to free fall?

Thanks

Thanks for the quick reply.

First: I added a bonus, improved the satisfaction guarantee, updated my old Windows XP screen shots to new Windows 7 screen shots to refresh the image and not look old, and re organized how the information is laid out, but I still have a lot to do.

Second: You’re absolutely right and I fully understand, but I figured I just throw a bunch of stuff from your book at all once, on eBay it helped (though on eBay I didn’t raise the price, I just added free shipping and transferred the cost of shipping to the product price), but from now on I’ll test just one thing at a time. I’ve also just programmed my sales page to show a sales graph for each product as well as for each source of sales (ebay, my website, affiliates), that’s how I was able to pinpoint the falling sales where specifically the sales of the standard version from my website that were dropping, so these new detailed graphs I programmed will help testing tremendously.

Third: I did allow at least 1 week with the changes and it kept falling so for now I halved the price back in hopes of stopping the fall. But you’re right that it could have been other reasons. Is one week long enough or should I test for longer? Even if another tests yields a sudden dramatic overnight fall in sales, should I still allow more than one week?

Fourth: I did add a bonus worth $12.99 but raised my price by $15 so it still ends up a higher price:value ratio. Should I add a bonus worth $29.99 and increase the price back up by $15?

Fifth: I still have a lot of work to do on my offer and other points so this is very likely.

Sixth: I think you’ve hit the nail on the head here (so much so that I’ll copy/paste part of your message), my website looks like it was made by a 5 year old because I have no design skills and it is indeed unattractive, unorganized, cluttered up and totally laid out wrong. And since that’s the case, then when I raised my price – people left.

And the reason why they left is because……
They didn’t see any “value” because it’s unattractive…..
They didn’t understand what they get because it’s unorganized…..
They didn’t understand your offer because it’s cluttered up…..
They didn’t know what to do because it’s laid out wrong…..

OK enough with copying your message, but you can see you have indeed hit the nail on the head with this point (not that the others aren’t also true).

One of my top priorities is to hire someone to redo my design from the bottom up.

I think it’s the combination of raising the prices and your 6 points that likely caused the drop in sales, when those 6 points will be addressed, then I’ll raise the price again.

Thanks a lot for everything, I greatly appreciate it.

I have been reading the info on your web site and the comments here. Although it all sounds good and promising, I still have some reservations as I could not find any “real” reviews anywhere. The only reviews I came across are just re-worded sales fluff.

I have been selling on eBay for 11+ years and have been at a Power Seller and Top Rated Seller for several years. I have purchased a couple books from well known sellers and most of the stuff they were teaching was just common sales strategies that I have been using.

One of my concerns is the stuff you are teaching might be some of the techniques I am currently using. However, I am always trying to find new ways to get more traffic and increase my sales, so you might show me some new ideas.

My second concern is if, what you are teaching, the techniques and strategies are being used my competitors on eBay, wouldn’t we be canceling each other out?

I anxiously await your response as I do have some interest in your product.

Howdy Duane,

Thanks so much for taking the time to share this information. You come across as a straight-shooter.

I lost my income two years ago and have looked into many online “opportunities” and decided to open an ebay store about one month ago. It has been slow going so far, but I haven’t given up. We are starting this store on a shoe-string, as I am so broke I can’t even pay attention. Your videos have given me hope, and I hope you continue to share your expertise with us.

Its good to feel we are not alone!

Thanks and Happy Trails
Clint